Pyure and Churchill Downs strike multi-year deal for casino air purification

The Pyure Company and Churchill Downs Incorporated announced a multi-year exclusive agreement to continue using and evaluating Pyure’s indoor air and surface purification systems at select CDI casino and gaming properties. The deal extends years of collaboration and could broaden deployment across CDI’s portfolio if the technology fits operational needs.

Why it matters: - The agreement extends Pyure’s presence inside Churchill Downs Incorporated’s casino portfolio at a time when indoor air quality remains a key guest-experience issue. - The partnership may support additional deployments in operationally complex venues, including areas where smoking is allowed. - The deal gives CDI another tool to evaluate for comfort, odor control and indoor environmental quality across select properties.

What happened: - The Pyure Company and Churchill Downs Incorporated announced a multi-year exclusive agreement on Sept. 23, 2026. - The agreement covers continued use and evaluation of indoor air and surface purification technology at select CDI casino and gaming properties. - The companies said the deal builds on several years of collaboration at certain CDI venues. - Pyure’s hydroxyl-based systems have been used in select casino environments, including designated smoking areas.

The details: - Under the agreement, Pyure and CDI expect to continue supporting existing deployments. - The companies will evaluate additional opportunities at CDI properties where the technology aligns with operational needs. - Pyure said the agreement reflects years of collaboration and a shared interest in practical solutions that support guest and team-member environments. - CDI said venues using Pyure technology have shown a noticeable improvement in air quality within designated smoking areas. - CDI said it wants to create a comfortable and enjoyable environment for guests across its properties. - Pyure develops and manufactures hydroxyl-based air and surface purification technologies for commercial, hospitality, healthcare, industrial and other settings. - Pyure says its technology is designed to support indoor environmental quality by helping address airborne and surface contaminants, odors and volatile organic compounds. - CDI is headquartered in Louisville, Kentucky, and is known for the Kentucky Derby as well as its live and historical racing, online wagering and regional casino gaming businesses. - CDI is listed on Nasdaq under the ticker CHDN. - Pyure is based in Boynton Beach, Florida. - More information is available on Pyure’s website. - More information is available on CDI’s website.

Between the lines: - The agreement signals that both companies see value in keeping the technology inside existing venues before deciding on broader expansion. - For CDI, the deal suggests a continued focus on guest comfort and operational flexibility in smoke-affected spaces. - For Pyure, the partnership keeps the company tied to a large gaming operator where indoor environmental performance can be highly visible.

What's next: - Pyure and CDI will keep supporting current installations at select properties. - The companies will assess whether the technology makes sense at additional CDI venues. - Any broader rollout would likely depend on how well the system fits each property’s operating needs.

The bottom line: - The new pact keeps Pyure in CDI’s casino environment and leaves the door open for broader use if the technology continues to perform as expected.